One name, a host of functions
The term mock-up usually refers to the copy of an original product used for teaching, to give demonstrations, for use in settings or visual communication.
In particolare, in pubblicità e nella comunicazione visiva
iIn advertising and visual communication in particular, mock-ups are generally used as models or prototypes, to test new packaging, a display stand, exhibition booth, or gadgets or settings for commercials.
Mock-ups are created to provide an exact copy of the original that
Mock-ups are created to provide an exact copy
of the original that
- captures people's attention
- is made of a different material from the original
(which is, for instance, lightfast, able to withstand changes in temperature and wear-resistant).
- can represent part or all of a project.
There may be some confusion as regards the term "mock-up". Digital 3D models and models of web pages created using graphics programs are also called "mock-ups".